With the economy slowing down, a lot of freelancers are losing work. If this is the case for you, now is the perfect time to pivot your offer to something more conducive to the times. I know it can be difficult to get creative when you’re stressed, so I scoured the Internet to find examples of “freelance pivot” to give you some inspiration. Turns out there’s a lot of creative people out there.
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I know a lot of freelancers are losing work due to the pandemic and subsequent global upheaval. Getting freelance work in chaotic times isn’t easy. If you are in this situation, I’m thinking about you. This post is designed to help brainstorm solutions.
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A marketing consultant was complaining in a Facebook group that everyone wanted her to work for free. She was marketing comprehensive brand strategy packages for $10K.
Fellow freelancers responded to her post telling her to know her worth and stick to her pricing structure. I had a different thought.
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Last week I wrote a blog post outlining the early warning signs of a bad client. Those practices that set your teeth on edge and put warning bells in your head (for good reason). There’s another side to that coin – client green flags, or how to identify good clients.
I’m fortunate to have a number of great long-term clients, so I can see patterns evolving early in terms of what relationships will be mutually beneficial and what relationships will become problematic. As with bad clients, there are often early signs that this will be a productive and enjoyable relationship. Here are some early signs of a good client:
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The freelance groups I belong to are filled with tales of client relationships gone wrong. One thing that most of them have in common is that there were client red flags from the beginning. In fact, many bad client relationships start off on the wrong foot with someone who is unrealistic, unreasonable or too demanding.
The key to avoiding bad clients is to recognize these issues before you’ve signed a contract. Here are some of the client red flags that I’ve encountered (and/or heard about) as a freelancer:
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When you go freelance, you have the opportunity to escape the dysfunctional part of the 9 to 5 life. Think of life without your Michael Scott-like boss. The thing is, though, a lot of freelancers don’t actually escape. That’s because even though a freelancer is the boss, s/he is also their own employee. And if you want to be productive and happy over the long-term, Boss-you has got to create a productive and functional work environment for Employee-you.
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As a freelancer, work can take time coming in. You need to prove yourself over and over to prospects. On top of that, accolades can be few and far between.
This life can lead to a crisis in confidence and imposter syndrome moments. As someone recently posted in a freelance Facebook group:
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A freelance designer I know was lamenting the loss of her ‘bread and butter’ client. “That’s my mortgage money,” she said, clearly surprised by this turn of events.
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Anyone who’s ever been to a networking event knows that most of the responses to “and what do you do?” wind up sounding a lot like: “I do statistical analysis and data reconfiguration for other companies.” Huh?
If you’re a fan of the TV show Friends, you may recognize that as Chandler Bing’s job description. You may also remember that no one could remember what Chandler Bing’s job was. No wonder.
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I recently met a couple of freelancers at an event at my co-working space. Both of them are among the fortunate – solopreneurs in interesting fields who make a good living. Instead of seeming happy and satisfied, however, they were stressed.
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