Essentials of Research Storytelling

Register here for March 27, 2018.

“The true alchemists do not change lead into gold, they change the world into words.” William H. Gass

Great market research consultants are the alchemists of the marketing world, changing a mess of numbers and/or words into relevant and actionable insights. But to do that, they must ace the four key steps to great research storytelling:

  • Understanding the research needs
  • Developing the story
  • Reporting the story
  • Socializing the story

This one-day course will enable you to tell a great research story by illustrating the role of the storyteller at each phase of the research: from laying the story’s foundation, to finding the story, to telling the story in a clear and compelling way. Great stories don’t just emerge from the data – they are in development from the very beginning of the research process right through to the final presentation slide.

To register for March 27, 2018, click here.

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