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Should I go freelance?

If you’re considering going freelance but scared to take the plunge, this course is for you.

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Easy business development for freelancers.

If you hate sales but want to build your client list and get the right kind of work, look no further.

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Optimal client management for freelancers.

Do you feel like freelancing would be great if it weren’t for the endless demands of your clients? I wrote this course for you.

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Doing the most sells the least

Doing the Most Sells the Least.

Recruiter Skye Moffett recently stopped into a freelancing Facebook group to share her frustration with how consultants position themselves:

“my number one issue is coming across a LinkedIn bio that is incomplete or super vague. Stop. Doing. This. It is literally costing you money with each gig you lose out on.”

Resistance to niche-ing down is often fear-based. We think we’ll get more work if we can do many things. But when you tell me that you do too many things at once, I immediately think – you’re probably good at all of those things, but not great at any of them.

Having a niche doesn’t eliminate opportunities, it creates them. Whatever it is that you do, there are thousands of people also doing it. But if you have a specific niche in your industry:

  • You are automatically perceived to be an expert in that area
  • People know immediately if you are someone that could solve their particular problems (and if you are, the work will come much easier)
  • People will have an automatic tendency to connect you with professional colleagues and prospects who are a great fit to work with you

A therapist recently introduced herself as a specialist in Impostor Syndrome. Suddenly she seemed completely differentiated from all of the other therapists out there. I wouldn’t hesitate to pass the connection on if someone needed it.

If you’re a generalist at heart, I get it, because I am too. Here’s the key – you can always expand your services with current clients once they know and trust your work. But if you want a successful freelance practice, you would be well-served to create a specific niche.

If you want help finding your ideal niche, you can get my guide to a freelance bio that sells here. It’s all about finding and expressing your niche in a way that attracts clients.

Read my most popular post, about Imposter Syndrome in freelancing, here.


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