Should I go freelance?

If you’re considering going freelance but scared to take the plunge, this course is for you.

Read about the course

Easy business development for freelancers.

If you hate sales but want to build your client list and get the right kind of work, look no further.

Read about the course

Optimal client management for freelancers.

Do you feel like freelancing would be great if it weren’t for the endless demands of your clients? I wrote this course for you.

Read about the course

Doing the most sells the least

Doing the Most Sells the Least.

Recruiter Skye Moffett recently stopped into a freelancing Facebook group to share her frustration with how consultants position themselves:

“my number one issue is coming across a LinkedIn bio that is incomplete or super vague. Stop. Doing. This. It is literally costing you money with each gig you lose out on.”

Resistance to niche-ing down is often fear-based. We think we’ll get more work if we can do many things. But when you tell me that you do too many things at once, I immediately think – you’re probably good at all of those things, but not great at any of them.

Having a niche doesn’t eliminate opportunities, it creates them. Whatever it is that you do, there are thousands of people also doing it. But if you have a specific niche in your industry:

  • You are automatically perceived to be an expert in that area
  • People know immediately if you are someone that could solve their particular problems (and if you are, the work will come much easier)
  • People will have an automatic tendency to connect you with professional colleagues and prospects who are a great fit to work with you

A therapist recently introduced herself as a specialist in Impostor Syndrome. Suddenly she seemed completely differentiated from all of the other therapists out there. I wouldn’t hesitate to pass the connection on if someone needed it.

If you’re a generalist at heart, I get it, because I am too. Here’s the key – you can always expand your services with current clients once they know and trust your work. But if you want a successful freelance practice, you would be well-served to create a specific niche.

If you want help finding your ideal niche, you can get my guide to a freelance bio that sells here. It’s all about finding and expressing your niche in a way that attracts clients.

Read my most popular post, about Imposter Syndrome in freelancing, here.

Leave a comment yourself

Your email address will not be published.