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Should I go freelance?

If you’re considering going freelance but scared to take the plunge, this course is for you.

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Easy business development for freelancers.

If you hate sales but want to build your client list and get the right kind of work, look no further.

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Optimal client management for freelancers.

Do you feel like freelancing would be great if it weren’t for the endless demands of your clients? I wrote this course for you.

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How to Set Boundaries with Impostor Syndrome

How to Set Boundaries with Impostor Syndrome

A lot of people (including myself) talk about setting boundaries. For good reason – they’re necessary for positive, productive, respectful relationships.

But how do you set a boundary when the other person is your client?

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Doing the most sells the least

Doing the Most Sells the Least.

Recruiter Skye Moffett recently stopped into a freelancing Facebook group to share her frustration with how consultants position themselves:

“my number one issue is coming across a LinkedIn bio that is incomplete or super vague. Stop. Doing. This. It is literally costing you money with each gig you lose out on.”

Resistance to niche-ing down is often fear-based. We think we’ll get more work if we can do many things. But when you tell me that you do too many things at once, I immediately think – you’re probably good at all of those things, but not great at any of them.

Having a niche doesn’t eliminate opportunities, it creates them. Whatever it is that you do, there are thousands of people also doing it. But if you have a specific niche in your industry:

  • You are automatically perceived to be an expert in that area
  • People know immediately if you are someone that could solve their particular problems (and if you are, the work will come much easier)
  • People will have an automatic tendency to connect you with professional colleagues and prospects who are a great fit to work with you

A therapist recently introduced herself as a specialist in Impostor Syndrome. Suddenly she seemed completely differentiated from all of the other therapists out there. I wouldn’t hesitate to pass the connection on if someone needed it.

If you’re a generalist at heart, I get it, because I am too. Here’s the key – you can always expand your services with current clients once they know and trust your work. But if you want a successful freelance practice, you would be well-served to create a specific niche.

If you want help finding your ideal niche, you can get my guide to a freelance bio that sells here. It’s all about finding and expressing your niche in a way that attracts clients.

Read my most popular post, about Imposter Syndrome in freelancing, here.

getting freelance work in chaotic times

Getting freelance work in chaotic times

I know a lot of freelancers are losing work due to the pandemic and subsequent global upheaval. Getting freelance work in chaotic times isn’t easy. If you are in this situation, I’m thinking about you. This post is designed to help brainstorm solutions.

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Freelancer trying to find the right clients

How to find the right clients for your freelance practice

A marketing consultant was complaining in a Facebook group that everyone wanted her to work for free. She was marketing comprehensive brand strategy packages for $10K.

Fellow freelancers responded to her post telling her to know her worth and stick to her pricing structure. I had a different thought.

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client green flags

Client green flags: how to find the right clients

Last week I wrote a blog post outlining the early warning signs of a bad client. Those practices that set your teeth on edge and put warning bells in your head (for good reason). There’s another side to that coin – client green flags, or how to identify good clients.

I’m fortunate to have a number of great long-term clients, so I can see patterns evolving early in terms of what relationships will be mutually beneficial and what relationships will become problematic. As with bad clients, there are often early signs that this will be a productive and enjoyable relationship. Here are some early signs of a good client:

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client red flags

Client red flags: how to avoid freelance misery

The freelance groups I belong to are filled with tales of client relationships gone wrong. One thing that most of them have in common is that there were client red flags from the beginning. In fact, many bad client relationships start off on the wrong foot with someone who is unrealistic, unreasonable or too demanding.

The key to avoiding bad clients is to recognize these issues before you’ve signed a contract. Here are some of the client red flags that I’ve encountered (and/or heard about) as a freelancer:

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How to create a great work environment

When you go freelance, you have the opportunity to escape the dysfunctional part of the 9 to 5 life. Think of life without your Michael Scott-like boss. The thing is, though, a lot of freelancers don’t actually escape. That’s because even though a freelancer is the boss, s/he is also their own employee. And if you want to be productive and happy over the long-term, Boss-you has got to create a productive and functional work environment for Employee-you.

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