fbpx

Should I go freelance?

If you’re considering going freelance but scared to take the plunge, this course is for you.

Read about the course

Easy business development for freelancers.

If you hate sales but want to build your client list and get the right kind of work, look no further.

Read about the course

Optimal client management for freelancers.

Do you feel like freelancing would be great if it weren’t for the endless demands of your clients? I wrote this course for you.

Read about the course

Doing the most sells the least

Doing the Most Sells the Least.

Recruiter Skye Moffett recently stopped into a freelancing Facebook group to share her frustration with how consultants position themselves:

“my number one issue is coming across a LinkedIn bio that is incomplete or super vague. Stop. Doing. This. It is literally costing you money with each gig you lose out on.”

Resistance to niche-ing down is often fear-based. We think we’ll get more work if we can do many things. But when you tell me that you do too many things at once, I immediately think – you’re probably good at all of those things, but not great at any of them.

Having a niche doesn’t eliminate opportunities, it creates them. Whatever it is that you do, there are thousands of people also doing it. But if you have a specific niche in your industry:

  • You are automatically perceived to be an expert in that area
  • People know immediately if you are someone that could solve their particular problems (and if you are, the work will come much easier)
  • People will have an automatic tendency to connect you with professional colleagues and prospects who are a great fit to work with you

A therapist recently introduced herself as a specialist in Impostor Syndrome. Suddenly she seemed completely differentiated from all of the other therapists out there. I wouldn’t hesitate to pass the connection on if someone needed it.

If you’re a generalist at heart, I get it, because I am too. Here’s the key – you can always expand your services with current clients once they know and trust your work. But if you want a successful freelance practice, you would be well-served to create a specific niche.

If you want help finding your ideal niche, you can get my guide to a freelance bio that sells here. It’s all about finding and expressing your niche in a way that attracts clients.

Read my most popular post, about Imposter Syndrome in freelancing, here.

Freelance rates

Freelancers, Let’s Talk Rates

I belong to numerous freelancing groups, and rates are always a big discussion topic. Naturally. We all need a certain amount of money to live. None of us want to feel like we’re being taken advantage of.

As I see it, there are three routes to take with rates.

Continue reading
why do good freelancer/client relationships go bad?

Are they your client or your boss?

“My client gets me to do all of the Joe jobs that no one else there wants. It’s way beneath my skillset.”

“My client told me my new rate is offensive.”

“My client is demanding more changes – unpaid.”

These are actual things freelancers have told me about long-time clients.

Do you relate to any of these?

If you do, here’s a bit of tough love. You don’t have a client. You have a boss.

Why do good freelancer/client relationships go bad?

This is the worst side of freelancing. The side where you have all the challenges of being an employee without any of the benefits (vacation time, sick days, health care benefits).

At some point, many long-time clients step over the line and ask for something that positions you more as an employee than as a freelancer.

It’s how you respond that paves the way for your future relationship.

Continue reading
How to show people they need you (not tell them)

How to show people they need you (not tell them).

If you’re an IT person, social media manager, designer, etc., you may feel concerned about the competition. There’s a lot of people who do what you do, why would anyone choose you over them?

In our mind, our competitors are always superstars with stellar resumes and tons of industry awards working with huge brands that bring incredible clout.

Just know, that’s often not the reality.

Continue reading

The one mentality that can overcome Imposter Syndrome

One of the topics I see covered most in freelancing groups is managing fear. Specifically, Imposter Syndrome.

Listen, if I had a successful system for overcoming fear, I’d be a trillionaire.

But that’s just it. Everybody is scared. No, like everybody. Except psychopaths.

You’re scared of putting yourself out there to speak with prospects. I get it. I literally couldn’t understand you better.

Here are two things to check in with yourself about:

Continue reading
How to make 2021 a great year as a freelancer

How to make 2021 a great year as a freelancer

The end of 2020 is finally in sight. While there are some good things on the horizon, that does not mean that 2021, particularly the first half of the year, is going to be cake. In fact, for most of us, the first several months will likely be a lot more of the same.

So this time, while we are still in relative quarantine but adjusted enough to re-focus on our careers, is the perfect point to assess your business and figure out what you can do to make it stronger.

How to make 2021 a great year as a freelancer

The good news about being a one-person show is that you are nimble, and can make decisions and act on them quickly. This means that you can get a lot accomplished before quarantine ends. Here are a few thought starters.

Continue reading
Before you break-up with your client, do this

Before you break-up with your client, do this.

Relationships are the best and the toughest part of the human experience. What can start out incredibly promising can go many different and sometimes unexpected ways. We’ve all had relationships end messily and wonder what went wrong and where we could have changed course.

Professional relationships are no different. The client we were over the moon to land can over time become the reason we’re loathe waking up in the morning. It’s important to be service-oriented and flexible, but there may be a point in your career when ending a professional relationship can’t be avoided.

Get a constant stream of clients with this one easy tip.

A friend who is thinking of becoming a solopreneur asked me how much time she’ll need to spend networking. The answer to that is a significant amount, but that doesn’t need to be the punishment many people consider it to be.

When this topic came up in a freelancing group, one of the participants (we’ll call her Alice) said that if you don’t have a full client roster, you should spend most of your time making connections and having conversations.

I have a different, more palatable, response.

Should I charge less

Should I charge less?

With many companies cutting back these days, a lot of freelancers are struggling with the conundrum: should I lower my rates to compete?

Generally speaking, I would advocate setting a rate and sticking with it. But these are not normal times, and I know that a lot of clients have become more price sensitive out of fear.

So, in this spirit I offer some alternative suggestions to lowering your rates if you’re feeling the pressure.

Continue reading