A friend who is thinking of becoming a solopreneur asked me how much time she’ll need to spend networking. The answer to that is a significant amount, but that doesn’t need to be the punishment many people consider it to be.
When this topic came up in a freelancing group, one of the participants (we’ll call her Alice) said that if you don’t have a full client roster, you should spend most of your time making connections and having conversations.
I have a different, more palatable, response.