Should I go freelance?

If you’re considering going freelance but scared to take the plunge, this course is for you.

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Easy business development for freelancers.

If you hate sales but want to build your client list and get the right kind of work, look no further.

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Optimal client management for freelancers.

Do you feel like freelancing would be great if it weren’t for the endless demands of your clients? I wrote this course for you.

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Get a constant stream of clients with this one easy tip.

A friend who is thinking of becoming a solopreneur asked me how much time she’ll need to spend networking. The answer to that is a significant amount, but that doesn’t need to be the punishment many people consider it to be.

When this topic came up in a freelancing group, one of the participants (we’ll call her Alice) said that if you don’t have a full client roster, you should spend most of your time making connections and having conversations.

I have a different, more palatable, response.

Should I charge less

Should I charge less?

With many companies cutting back these days, a lot of freelancers are struggling with the conundrum: should I lower my rates to compete?

Generally speaking, I would advocate setting a rate and sticking with it. But these are not normal times, and I know that a lot of clients have become more price sensitive out of fear.

So, in this spirit I offer some alternative suggestions to lowering your rates if you’re feeling the pressure.

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freelance pivot

Freelance Pivot: Real-life examples of shifting offers in challenging times

With the economy slowing down, a lot of freelancers are losing work. If this is the case for you, now is the perfect time to pivot your offer to something more conducive to the times. I know it can be difficult to get creative when you’re stressed, so I scoured the Internet to find examples of “freelance pivot” to give you some inspiration. Turns out there’s a lot of creative people out there.

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getting freelance work in chaotic times

Getting freelance work in chaotic times

I know a lot of freelancers are losing work due to the pandemic and subsequent global upheaval. Getting freelance work in chaotic times isn’t easy. If you are in this situation, I’m thinking about you. This post is designed to help brainstorm solutions.

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Freelancer trying to find the right clients

How to find the right clients for your freelance practice

A marketing consultant was complaining in a Facebook group that everyone wanted her to work for free. She was marketing comprehensive brand strategy packages for $10K.

Fellow freelancers responded to her post telling her to know her worth and stick to her pricing structure. I had a different thought.

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client green flags

Client green flags: how to find the right clients

Last week I wrote a blog post outlining the early warning signs of a bad client. Those practices that set your teeth on edge and put warning bells in your head (for good reason). There’s another side to that coin – client green flags, or how to identify good clients.

I’m fortunate to have a number of great long-term clients, so I can see patterns evolving early in terms of what relationships will be mutually beneficial and what relationships will become problematic. As with bad clients, there are often early signs that this will be a productive and enjoyable relationship. Here are some early signs of a good client:

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client red flags

Client red flags: how to avoid freelance misery

The freelance groups I belong to are filled with tales of client relationships gone wrong. One thing that most of them have in common is that there were client red flags from the beginning. In fact, many bad client relationships start off on the wrong foot with someone who is unrealistic, unreasonable or too demanding.

The key to avoiding bad clients is to recognize these issues before you’ve signed a contract. Here are some of the client red flags that I’ve encountered (and/or heard about) as a freelancer:

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How to create a great work environment

When you go freelance, you have the opportunity to escape the dysfunctional part of the 9 to 5 life. Think of life without your Michael Scott-like boss. The thing is, though, a lot of freelancers don’t actually escape. That’s because even though a freelancer is the boss, s/he is also their own employee. And if you want to be productive and happy over the long-term, Boss-you has got to create a productive and functional work environment for Employee-you.

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Five easy tips for overcoming imposter syndrome

As a freelancer, work can take time coming in. You need to prove yourself over and over to prospects. On top of that, accolades can be few and far between.

This life can lead to a crisis in confidence and imposter syndrome moments. As someone recently posted in a freelance Facebook group:

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